Client
Issues
The company faced regulatory complexities, integration challenges with existing transport infrastructure, and strong competition from established mobility providers. There was also uncertainty regarding user adoption and financial sustainability of pilot programs within Singapore’s highly structured transport ecosystem.
Solution
Eurogroup Consulting developed a comprehensive market positioning and deployment strategy aligned with regulatory requirements, infrastructure integration standards, and stakeholder collaboration frameworks.
Approach
We conducted a regulatory and licensing assessment to clarify compliance pathways and operational requirements. Infrastructure integration studies were performed to evaluate compatibility with existing public transport systems. Competitive benchmarking identified differentiation strategies, while stakeholder mapping helped define engagement priorities with transport authorities and infrastructure operators. A phased pilot deployment strategy was designed alongside a financial viability model to support investor discussions and ensure scalability of operations.
Recommendations
We recommended establishing early collaboration with public transport operators and regulatory authorities to streamline approvals. Continuous system testing and performance monitoring were advised to optimize user adoption. Strategic partnership development and phased geographic expansion were also recommended to ensure long-term sustainability.
Engagement ROI
The client secured regulatory approval within nine months and launched a pilot program serving over 50,000 users. Operational efficiency improved by 35%, and partnership agreements strengthened scalability prospects, establishing a strong foundation for long-term smart mobility expansion in Singapore.